Enriching the Fine Lifestyles Magazine Experience By Patti London
No doubt you appreciate the vibrant photography in this magazine. We hear all the time that the photos are the reason many of you find flipping through the pages so relaxing and enjoyable. We also receive positive feedback from readers about the engaging content and the useful information contained in each issue. We’re pleased to be able to share even more details and visual content through the use of the augmented reality app, Zappar. We introduced the Zappar feature in our last issue but since then we’ve found even more ways to include audio, video, slideshows, and more. Throughout the magazine look for the small circle with a lightning bolt in the middle. This small icon is your portal to a fun dimension of extra content. To gain access, simply download the free app from Zappar, aim your smartphone at the icon on the page and step into the world of augmented reality. Augmented reality is just a catchy phrase for the sound, video or graphics you can see when aiming your device at an object, like the lightning bolt icon. Imbedding a helpful video into an article or ad increases what we can share with our readers, without taking away from anything we already love about reading a three-dimensional magazine in the real world. We can include a sample of the music in an ad for a local band or a video of a home improvement project from one of the contractors we feature in an article. The creative options are exciting for us to explore to deliver additional content with our readers. To find the added content in this issue, download the Zappar app. It’s available for iPhone, iPad and most Android phones and tablets. Once you start the app, it will open up to a camera view in scanning mode. As you scan the Zapcode, the little lightning bolt in a circle, the content will open on your screen. You won’t know what’s hidden behind the Zapcode until you zap it. The app is easy to use and fun. You won’t need to find a sixteen year old to help you but you just might impress your kids or grandkids when you show them how to use it. We hope you enjoy this issue and find the extra content interesting and useful.


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