Jeweler Chad Verhoff opened Jackson Grey Jewelers in Chagrin Falls, to offer a more personal jewelry experience for his clients. "By being a jeweler-owned and operated store it allows the client to have a personal relationship with the actual craftsman who is responsible for the work," Verhoff explains.
"Today people prefer to have a connection not only with the object they purchase but with the designer who made it.” When entering the store most will find Chad stepping out of his workshop wearing his apron ready to greet you. Many stores don’t offer you the ability to talk to the owner and most importantly the craftsman that will be working on your jewelry. “I am able to talk to clients from the perspective of an experienced craftsman who will be designing or repairing their jewelry and not as a salesman,” says Verhoff.
“We have a personal relationship with our customers. When they come in with a piece of jewelry to be worked on or to purchase a piece of jewelry, they meet me. I do the work and their piece never leaves my shop until they take it home.”
Those personal relationships form the foundation of Chad’s business: “People buy jewelry for major life events: engagements, weddings, anniversaries, and birthdays. Over time, I get to know my customers and their preferences.”
An experienced artisan, Chad enjoys working with his customers so that they wear and enjoy the jewelry that they own. He calls it his Three R’s: Restyle, Recycle and Restore.
Often, a piece of jewelry sits in its box, unworn, because the style doesn’t suit the owner. Maybe it was a gift or was inherited; maybe it doesn’t fit; maybe it is simply outdated. Chad can restyle pieces so that they will be worn and enjoyed again. "Some items simply need a slight make over by having prongs retipped, pearls restrung or the item simply needs to be cleaned and polished.”
“A customer of mine purchased a beautiful pendant while traveling. When she returned to the U.S., she didn’t wear it. She didn’t care for it as a pendant. I restyled it into a ring, which she loves and wears daily,” he relates.
Sometimes jewelry needs to be recycled: the components broken down completely and remade into something entirely new.
“There is a limit to the number of times jewelry can be repaired. Older pieces may have been worked on so many times that the best choice is to remove the stones, melt down the metal and start over by creating something completely new,” Chad explains.
Frequently, repair or restoration is all that is needed. Repairing damaged prongs, restringing pearls, and resizing are the sorts of fixes that quickly make treasured items wearable again. Having an on-site workshop allows Chad the ability to respond to emergencies, when special pieces need immediate repair.
Chad has special skill in restoring antique jewelry. “It is really an art,” he says. “Not too many people do it any more. You really have to understand how the pieces are constructed and the different materials that were used in order to do it properly.”
Stop into Jackson Grey today and let Chad create something beautiful for you.
Jackson Grey Jewelers is located at 516 East Washington Street in Chagrin Falls next to Hunan’s. Open Tuesday - Friday 10-5:30; Thursday 10-7; Saturday 10-2. Call 440.247.5600 for a consultation. Visit the website at jacksongreyjewelers.com for more information.
Jackson Grey Jewelers
516 East Washington St., Chagrin Falls
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